Insta Projektai

InstaProjektai is a Lithuanian architectural design firm and residential plan directory specializing in turnkey house projects, modular home concepts, and custom architectural planning. As the WordPress developer, I delivered a structured, catalog-driven website built to showcase technical blueprints, 3D architectural visualizations, and project specifications while streamlining direct customer consultations.

The Objective & Challenges

1. Technical Architectural Presentation: Architectural listings demand high-density data layouts. The site needed to display project dimensions, square footage, room layouts, and energy class specifications clearly alongside high-resolution renders without cluttering the interface.
2. Catalog Discovery & Navigation: Potential homeowners need to filter house plans by size, style (one-story, two-story, modern, modular), and budget parameters. Building an intuitive browsing structure was essential to keep bounce rates low.
3. High-Resolution Visual Performance: Architectural imagery and blueprints are asset-heavy. Delivering fast load times across desktop and mobile devices required strict media optimization and lazy-loading architecture.
4. Direct Client Conversion: The goal of the platform is converting browsing visitors into paid project buyers or custom consultation inquiries through frictionless inquiry channels.

What I Delivered & Technical Highlights

• Project Catalog & Specification Engine:
  • Developed structured custom post templates tailored specifically for architectural projects.
  • Designed dedicated data fields for crucial project parameters: total area ($m^2$), living space, room counts, roof pitch, and building dimensions.
  • Integrated responsive image galleries allowing clients to inspect 3D exterior renders, interior floor plans, and elevation cross-sections.
• Streamlined Consultation & Inquiry Funnels:
  • Embedded direct project inquiry forms on individual house plan pages, automatically pre-filling the relevant project name/code to ensure qualified sales leads.
  • Designed prominent call-to-action touchpoints for custom adjustments, permitting support, and construction consultations.
• Performance & Asset Optimization:
  • Configured responsive WebP image delivery and lazy loading to handle multiple large architectural renders smoothly on mobile connections.
  • Minified CSS and JavaScript assets to maintain rapid initial page loads and smooth layout stability.
• Client Admin Workflow & Content Management:
  • Configured modular back-end editing fields so the architecture team can add new house plans, update technical specs, and upload fresh blueprint packages without touching code.

Results & Impact

• Provided the firm with a modern, professional digital showcase that reinforces architectural credibility and design precision.
• Streamlined the customer buying journey from browsing floor plans to requesting project customization quotes.
• Delivered a lightweight, fully responsive platform that allows prospective homeowners to review blueprints and specs seamlessly from any device.